Making things that make things.

I'm Rich, a design engineer in London. I've been doing this professionally for over ten years, constantly learning and reinventing: from interaction design at IDEO to AI vehicle generation at Arrival and physical AI at Archetype. This site is a small portfolio put together for Neko Health.

Selected work

Case studies are on their way.

Experience

2026–now
Chief Revenue Officer (during a non-compete), terrible*
Joined as Head of Business Development.
2025–2026
Design Engineer, Lovable
Technical staff in London and Stockholm, designing and building the last piece of software.
2024–2026
Design & Product Engineer, Archetype AI
Tools for interacting with physical AI models.
2023–2024
Founding Designer & Engineer, CodeWords
0 → 1 product, brand and interaction design for a words-to-workflow generation tool.
2022–2026
Design & Product Engineer, Hotel Mike Romeo Charlie
Clients include Normally, WE3, Communion, Cartier, Ford, IDEO, Panasonic, Espresso Systems, Hyperliquid, Aave, Strays Design, Cypress Labs.
2021–2022
Founding Designer, Generative Engineering
Brand, product and design engineering for AI-driven product engineering tools.
2020–2022
Head of Design, Creation Platform, Arrival
Joined as Interaction Design Lead, then built and managed a team designing AI vehicle generation and engineering tooling.
2016–2020
Senior Interaction Designer + Technologist, IDEO
Joined as Interaction Designer in London.

Education

2016

BSc Design and Engineering, University of Dundee. First Class Honours.